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14 de abril de 2020
The health crisis triggers electronic commerce

Online sales are increasing exponentially due to the Covid-19 epidemic. According to a CTT Express study, after the first two weeks of confinement, network demands have increased by more than 30%. We must remember that e-commerce is one of the activities considered essential in the Royal Decree of last March 29. Although online shopping is becoming more widespread, the buyers’ profile has been extended to older people who have never made purchases online.

In the first days of confinement, there was an increase in the demand for pharmaceutical and hygiene products. Also, there has been a real boom in internet food sales. But with the passing of days and the increase in the confinement period, the increase in e-commerce has spread to other sectors, from toys and board games, electronics, gardening, school supplies and sports equipment to consoles, video games and even erotic gadgets.

In this context, companies such as Amazon have seen sales skyrocket. Urban delivery platforms such as Glovo, Deliveroo or Ubereats have also increased their activity, especially the food delivery one.

Companies in the sector have been forced to adapt their logistic infrastructures to this new situation. In general, they have done so effectively and responding to consumer needs despite the operational limitations imposed by the declaration of the alarm state. It should be borne in mind that the logistics centers have not been able to operate with the desired normality for obvious reasons -due to limitations in mobility and the cases of personnel affected by the epidemic- and there have been points of saturation both in the chain of supply as in transport networks, especially in the last mile one.

To counteract these effects, online businesses have adopted measures that make purchasing easier for users. The measures they are implementing include greater investment on online marketing to attract more users; sales and special discounts to promote purchases; and free shipping to compensate for the longer delivery times that are affecting most online orders.

In addition, they are guaranteeing maximum health security for both distributors and customers. To achieve this, operators have launched initiatives to limit cash payments, compel both customers and distributors to maintain a safe distance and guarantee delivery or collection without the need for a signature on the PDA.

The health crisis triggers electronic commerce
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