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El eDelivery al día
06 de mayo de 2019
Route optimization and geolocation

Technology is stirring the world of urban distribution and parcel service. The spectacular increase in internet purchases is forcing distribution companies to adopt technological tools that reduce delivery times and identify in real time which is the best delivery route. The last decade’s technological development has led to the emergence of mobile devices, applications and solutions that favor the optimization of routes and geolocation.

 The "last mile" concept has become essential in urban distribution business companies. It identifies the moment since the package leaves the last distribution point (warehouse, store, etc.) until it reaches its delivery point. It is the last link in the entire distribution chain and the most fundamental one. Because, at present time, focus is totally placed on the delivery experience. No less than 60% of ecommerce users decide whether or not to return a product to a specific store or shop depending on how the delivery took place.

Traditionally, parcel distribution companies divided cities by zones and fixed pre-established routes. Nowadays, these schemes have become totally obsolete. Now, the delivery route is continually modified depending on the city’s orders and traffic. On the other hand, the increase in orders due to the internet is forcing the distribution business companies to replace high-tonnage cars fleets with transports that move better around in a much more agile, sustainable and efficient manner in the short distance.

The smart mobility concept has strongly entered the urban distribution field. Applications and technological tools use algorithmic systems that enable to discover in real time which is the best route between different points of the city making calculations with variables such as traffic, the position of the deliveryman or the city’s geography.

 The drivers or dispatchers can consult the delivery route in real time and manage through an app everything related to deliveries and collections. The tool allows to record and to document incidents related to the shipment and GPS traceability of the transport route. It will offer a full visibility of the location at all times and generate proximity alerts. Likewise, the devices and mobile geolocation solutions allow to optimize the journeys avoiding incidents during the very ones and making it possible for the final buyer to notify changes in location at the delivery time. This way, a constant interaction takes place between the different parties involved, provider-carrier-buyer.


Route optimization and geolocation
1st - 3rd June 2021
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